The 18 Best Immersive Art Exhibitions in London (2024)
2024 is an exciting year for immersive art in London, with many great exhibitions. In this blog post I have provided details of the 18 best immersive art exhibitions to visit in London, UK right now !!
These immersive art exhibitions would make for a great activity to do either on a weekend or if you have spare time during the week.
In recent years, London has cemented itself as the immersive art capital of the world. London has become home to some of the most innovative immersive art installations and boasts the highest concentration of these experiences anywhere, with new exhibitions constantly popping up.
You may also be interested in an article I have written about the popularity of immersive art exhibitions and how technology, along with the re-imagining of the work of old masters, has contributed to the huge rise in the number of immersive art exhibitions that have popped up in most major cities.
Table on Contents
3. Van Gogh Exhibit: The Immersive Experience
5. Dopamine Land London: Immersive Multisensory Experience
7. The Moonwalkers: A Journey with Tom Hanks
8. Horizon of Khufu Immersive Expedition
9. Accidentally Wes Anderson: The Exhibition
12. The Art of the Brick [Lego]
13. The Vinyl Factory — Reverb
14. Jeff Wayne's The War of The Worlds: The Immersive Experience
1. Frameless
Open Now
Adult tickets from £27 and children’s tickets from £17
Frameless is one of the largest immersive art experiences in the UK, and is located close to Marble Arch.
The venue comprises four gallery spaces featuring many of the world’s most famous artists, from Wassily Kandinsky, Claude Monet, Rembrandt and Gustav Klimt to name just a few.
Each gallery at Frameless is themed, offering a curated journey through different artistic styles and periods. This thematic approach helps visitors connect with the artworks on a deeper level by immersing them in specific narratives or emotions.
Visitors can explore beyond reality, experience colour in motion, step into landscapes and abstract art. The experience uses a mixture of mirrors, motion tracking, colour and sounds to take the visitor on a mind-bending journey.
The Frameless Immersive Art experience should take around 90 minutes.
2. Twist Museum
Address: Twist Museum, 248 Oxford Street, Oxford Circus, London, W1C 1DH
Open Now
Adult tickets from £19.50 and children’s tickets from £15
Photo Credit: Twist Museum
Amidst the vibrant energy of Oxford Street, lies a unique and captivating destination: the Twist Museum.
This interactive museum invites you to embark on a mind-boggling adventure through the realm of illusions, perspective, and the subjective nature of human perception.
Opened in 2022, the Twist Museum is a fusion of science, art, and entertainment. As you step into its interconnected zones, you’ll encounter a series of captivating exhibits that challenge your perception of reality.
Prepare to have your mind twisted and your senses fooled as you explore the fascinating world of optical illusions.
The museum’s name, "Twist," stands for The Way I See Things, aptly reflecting the idea that each individual experiences the world through their unique lens.
The exhibits are meticulously designed to ignite curiosity about how our minds interpret and process sensory information, leading to a deeper understanding of the subjective nature of perception.
The Twist Museum isn’t just a place to observe illusions; it’s an immersive experience where you become an active participant. Engage with the exhibits, step into the illusions, and let your senses be deceived.
3. Van Gogh Exhibit: The Immersive Experience
Address: Van Gogh Exhibit, 106 Commercial Street, London, E1 6LZ
Open Now
Adult tickets from £18 and children’s tickets from £11
If you’ve ever dreamed of stepping into the vibrant world of Vincent van Gogh’s paintings, now you can. The Van Gogh Exhibit in London, an immersive 360-degree digital art experience, offers a unique opportunity to experience the artist’s masterpieces like never before.
Prepare to be swept away by the sheer scale and beauty of Van Gogh’s iconic works from the Sunflower series, The Starry Night and The Yellow House as they come to life across two floors and over 1,000 square meters of exhibition space. Cutting-edge projection technology transforms the surroundings into a captivating canvas, immersing you in the swirling brushstrokes and captivating colours that characterise Van Gogh’s art.
A virtual reality component takes you on a journey through the artist’s life and work, allowing you to step into his paintings and experience them from a new perspective.
In addition to the VR experience, interactive elements throughout the exhibit invite you to engage with Van Gogh’s art in a playful and creative way. Create your own Van Gogh-inspired artwork in the interactive art studio, and let your imagination run wild.
In 2023, the exhibit received the Eventex Gold Medal for Best Exhibition and Best Immersive Experience, solidifying its reputation as a must-see attraction for art enthusiasts and curious minds alike.
4. Outernet London
Address: Outernet London, Now Building, Centre Point, London, WC2H 8LH
Open Now
Free for All; but with some paid events
In the heart of London’s bustling West End, an immersive entertainment district has emerged. Outernet London, located just steps from Tottenham Court Road Underground Station, is a captivating fusion of music venues, restaurants, retail spaces, and event spaces, all designed to deliver extraordinary immersive experiences.
Outernet London is at the forefront of immersive technological innovation - boasting large Ultra HD outdoor screens, creating a visually stunning backdrop for a diverse range of events. It is largest digital exhibition space in Europe.
A 2000-capacity live music venue, HERE at Outernet, provides an unparalleled setting for world-class performances. The iconic Chateau Denmark, has been lovingly restored to its former glory.
In addition to this legendary venue, Outernet boasts a vibrant array of smaller performance spaces, each providing a unique platform for emerging and established artists alike.
Outernet London has launched an interactive digital art installation called The Spaces In-Between which allows visitors to control and interact with colourful and geometric light displays using their body movements.
It also has a new mixed reality experience called The Butterfly Trail, allowing visitors to interact with digital butterflies using their smartphones. It is an ambitious and innovative project pushing the boundaries of digital design.
5. Dopamine Land London: Immersive Multisensory Experience
Address: Dopamine Land, 79-85 Old Brompton Road, South Kensington, London, SW7 3LD
Open until August 2024
Adult tickets from £12.99 and children’s tickets from £11.50
Dopamine Land is located in Kensington. It is a multisensory experience that combines media, technology and play to harness your imagination and boost positive emotions of joy.
This experience is particularly good with children !!!
The gallery is made up of individual rooms, each with its own experience, from the mazed mirror, to the digital forest that imitates the natural spaces. There is also a popcorn room, with the smells and sights of popcorn.
The experience typically lasts around 30-50 mins, but the Bubble Bar is unlimited, where you can have Bubble Teas and Bubble Cocktails.
6. Pulse Beyond Delight
Address: Pulse Beyond Delight, Borough Yards, Clink St, London, SE1 9DG
Open Now
Tickets: Adult Tickets from £18.80 each and children from £12
PULSE Beyond Delight is a ground breaking media art exhibition in London, offering an immersive journey into Seoul's essence.
Building on the success of Delight, PULSE delves deeper into the city's pulse and trends through thought-provoking installations.
Visitors are transported to Seoul through stunning landscapes and authentic narratives, becoming part of the city's fabric.
The exhibition harmonises cutting-edge technology with traditional art, celebrating Seoul's heritage and future.
With 13 immersive zones like Dol San and Urban Forest, PULSE showcases a dynamic blend of culture and innovation. Experience Seoul's nocturnal landscape, historical elements, and modern identity at this captivating event.
Read here for a more detailed review of PULSE Beyond Delight.
7. The Moonwalkers: A Journey with Tom Hanks
6th December 2023 to 13th October 2024
Tickets: Adult Tickets from £25 each and children from £15
Photo Credit: The Moonwalkers - A Journey with Tom Hanks, photographer Justin Sutcliffe
If you’re a fan of space exploration or Tom Hanks, then you won’t want to miss the new immersive exhibit, The Moonwalkers: A Journey with Tom Hanks, at the Lightroom venue in London. This unique experience will transport you to the moon’s surface and tells the stories of the Apollo missions in a way that you’ve never seen before.
As you enter the exhibit, you’ll be greeted by the voice of Tom Hanks, who narrates the entire experience. Tom Hanks provides insightful commentary on the Apollo missions and interviews Artemis astronauts to give visitors a glimpse into the future of human space exploration.
The exhibit uses projection, audio technology, and remastered NASA footage and images to create an immersive environment that feels like you’re actually on the moon. You’ll see the iconic Apollo 11 landing footage, explore the lunar landscape, and learn about the challenges and triumphs of the Apollo astronauts.
8. Horizon of Khufu Immersive Expedition
Open now
Tickets: Adult Tickets from £18 each
Photo Credit: Horizon of Khufu - Emissive / Excurio
Imagine stepping back in time to explore ancient Egypt and the Great Pyramid of Giza. With Horizon of Khufu, an immersive virtual reality experience created by Emissive, you can do just that.
Horizon of Khufu is designed to be as accurate and realistic as possible, based on years of on-site research and data collection done in partnership with Egyptologist Peter Der Manuelian from Harvard.
Visitors, equipped with VR headsets, can move freely in a large dedicated space and experience realistic sensations.
9. Accidentally Wes Anderson: The Exhibition
Address: Accidentally Wes Anderson: The Exhibition, 85 Old Brompton Road, South Kensington, London, SW7 3LD
Until July 2024
Tickets: Adult Tickets from £16.99 each
Step into the world of Wes Anderson without ever leaving London. The Accidentally Wes Anderson Exhibition is a photographic journey through over 200 real-world locations that capture the director’s distinctive aesthetic style and colour palettes.
The exhibition features seven themed rooms, each showcasing a different aspect of Anderson’s films. From the iconic symmetry and pastel hues of The Grand Budapest Hotel to the quirky characters and vintage charm of Moonrise Kingdom, the exhibition has something for every Wes Anderson fan.
Visitors can wander through the rooms and discover charming, idiosyncratic, and beautiful destinations from all over the world. From the pink beach of Barbuda to the colourful buildings of Guanajuato, Mexico, the exhibition is a visual feast that will transport you to a world of wonder.
The Accidentally Wes Anderson Exhibition is more than just a collection of beautiful photos. It’s also a celebration of travel, photography, community, and adventure. The exhibition aims to foster curiosity, inspiration, and a sense of belonging among visitors. It transports people to diverse locations and provides backstories for featured destinations, encouraging visitors to explore new places and connect with others who share their love of Wes Anderson’s work.
10. Bubble Planet
Address: Bubble Planet, 22 Fulton Road, Wembley, London, HA9 0TF
Open now until August 2024
Tickets: Adult Tickets from £19.90 each and children from £14.90
Photo Credit: Bubble Planet London
Bubble Planet London is an immersive, multi-sensory experience featuring interactive exhibits and virtual reality that allows visitors to explore fantastical, bubble-themed worlds.
The experience takes place in a former secret cinema space and art exhibition venue, and features 11 themed environments focused on imagination and bubbles reimagined on a grand scale.
Exhibits include giant bubbles, ball pits, VR technology, illusions, and more. Bubble Planet is designed to engage all five senses and appeal to all ages.
11. Illusionaries: Entheon
Until August 2024
Tickets: Adult Tickets from £25 each and teens over 12 from £17
Illusionaries proudly presents "Entheon," an immersive sanctuary of visionary art by renowned artists Alex Grey and Allyson Grey.
This exhibition offers a transformative journey through three immersive rooms and installations designed to engage the senses and provoke contemplation. Visitors will explore the interconnectedness of the physical and spiritual worlds through the Greys' profound exploration of consciousness, perception, and the human spirit.
The exhibition features captivating installations like:
'Entheon: A Place to Discover the Creator Within,' guiding visitors on a 360-degree immersive experience to explore inner creativity.
'Progress of The Soul' transforms Alex and Allyson Grey's mesmerizing paintings into dynamic experiences through animation and CG adaptations within a mirrored room.
'Steeple Head' offers a serene meditation garden enhanced by captivating projection mapping for a contemplative experience.
This groundbreaking exhibition marries visionary art with immersive technology, creating a sensory journey that blends art, technology, and spirituality.
12. The Art of the Brick [Lego]
Launched in March 2024
Tickets: Adult Tickets from £17.90 each and children from £13.90
"The Art of the Brick" immersive exhibition in London showcases over 100 LEGO sculptures created by artist Nathan Sawaya, including re-imagined famous artworks like Michelangelo's David and Da Vinci's Mona Lisa.
The venue, located at The Boiler House on Brick Lane, offers a unique setting for this extraordinary display of LEGO artistry.
Visitors can explore the exhibition, participate in interactive play areas to create their own LEGO sculptures, and even purchase exclusive LEGO items from the gift shop.
"The Art of the Brick" promises to inspire creativity and delight families looking to make lasting memories together.
13. The Vinyl Factory — Reverb
22nd May 2004 to 28th September 2024
Tickets: Adult Tickets from £20 each
The Vinyl Factory — Reverb is a multimedia exhibition at 180 Studios that explores the fusion of art and sound.
It features over 100 artists and musicians, showcasing collaborations from the past two decades alongside new works.
The exhibition includes site-specific audio-visual installations, live performances, and talks. Notable artists involved are Theaster Gates, Es Devlin, Julianknxx, Kahlil Joseph, and more.
Visitors can experience a Hi-Fi Listening Room Dream No.1 for vinyl listening and a sonic installation by Theaster Gates called Amplified.
There is an installation displaying 100 vinyl records released by The Vinyl Factory between 2009-2024.
14. Jeff Wayne's The War of The Worlds: The Immersive Experience
22nd May 2004 to 28th September 2024
Tickets: Adult Tickets from £45 each
Jeff Wayne's The War of The Worlds: The Immersive Experience in London offers a unique and thrilling 1 hour and 50-minute adventure where guests are fully immersed in a Martian invasion scenario set to Jeff Wayne's iconic music.
This multi-sensory experience includes special effects, virtual reality, and interactive scenes that bring the invasion to life.
With 300-foot Martian Fighting Machines, 3D immersive sound, holographic projections, scents, heat, and motion simulators, participants feel the intensity of the attack.
Led by a talented cast of live actors and digital characters overseen by West End star Carrie Hope Fletcher, guests are engaged throughout the journey.
The experience also features remastered tracks from Jeff Wayne's classic album 'The War of The Worlds', exclusive to this event.
15. Turn It Up: The Power of Music
Address: Science Museum, Exhibition Rd, South Kensington, London SW7 2DD
Open now until September 2024
Tickets: £10 for adults and £8 for children
Turn It Up: The Power of Music is an interactive exhibition at the Science Museum in London, exploring the profound influence of music on our lives. Visitors can engage with unique interactive exhibits, including a musical playground and a Turing test to distinguish between human and machine-generated music.
Highlights include demonstrations by Haile, a musical robot, and the innovative MiMU Gloves used by artists like Ariana Grande.
The exhibition also features peculiar instruments like the Pyrophone, an organ powered by flames.
From examining music’s emotional impact to showcasing technological advancements, Turn It Up" offers a hands-on experience delving into the significance of music in our lives.
16. Avora
Open now until July 2024
Tickets: Price starts from £40
Avora in Hoxton, London offers an immersive theatrical cocktail experience, inviting guests to step into a magical new world where cocktails and adventure intertwine.
Led by actors, participants explore this enchanting realm, foraging for unique cocktails amidst intriguing sets. As day turns to night, the landscape transforms into a bioluminescent wonderland, offering an unforgettable experience.
Avora not only promises entertainment but also raises awareness of real-world issues like climate change and environmental exploitation.
Committed to sustainability, Avora plants trees with every ticket purchased. It’s an adventure that blends fantasy with a commitment to preserving the natural world.
17. Moco Museum London
Address: 1-4 Marble Arch, London, W2 2UH
Open from August 2024
Tickets: Price starts from £13.90
Experience the ground breaking Moco Museum London, set to redefine the art scene in August 2024.
With a rich collection of modern, contemporary, and digital art from renowned icons like Warhol, KAWS, Haring, and more, this museum promises an immersive journey into the world of art.
Celebrate the significant contributions of artists like Basquiat, Banksy, and Kusama while exploring cutting-edge digital exhibitions.
Located at Marble Arch in London, this multisensory museum offers something for every taste.
Prepare to be inspired and enlightened by the diverse artistic universe at Moco Museum London.
18. Paradox Museum London
Address: 90 Brompton Rd, SW3 1JJ, London
Open from July 2024
Tickets: Starting from £14 for children and £18.50 for adults
The Paradox Museum London offers a mind-bending experience where reality is redefined through interactive exhibits.
From the captivating Infinity Well to the gravity-defying Zero Gravity Room, visitors of all ages are immersed in a world where nothing is as it seems.
The museum's unique attractions like the Paradox Sofa and Camouflage Room challenge perceptions and create unforgettable moments for guests.
Located near Harrods, this ultra-Instagrammable spot not only entertains but also sparks curiosity, encouraging exploration of science's mysteries and art's allure.
Prepare to be amazed, question reality, and capture unforgettable memories at the Paradox Museum.
FAQs - Immersive Art
1. What exactly is immersive art?
Immersive art goes beyond a traditional painting or sculpture. It's an experience that engulfs the viewer, often using technology or manipulating the environment to create a sense of being inside the artwork itself.
2. What are some different types of immersive art?
There are many ways artists create immersive experiences. Some popular forms include large-scale projections, virtual reality (VR) experiences, interactive installations, and mirrored rooms that distort perception.
3. Is immersive art for everyone?
Immersive art can be enjoyed by people of all ages and backgrounds. However, some installations might use flashing lights, loud noises, or even virtual reality, which can be disorienting for some. It's always a good idea to research an exhibit beforehand if you have any concerns.
4. What are the benefits of experiencing immersive art?
Immersive art can be a powerful way to engage with art on a deeper level. It can spark new emotions, challenge perspectives, and create lasting memories. It can also be a fun and interactive way to learn about art and technology.
I hope you have found this blog post useful. If you have visited any Immersive Art Exhibitions in London you think I should include here, please email me at [email protected].
I have written articles about immersive art in other cities, such as New York, Los Angeles, Miami, Austin, Dallas, and Paris that you may find interesting. You may also want to visit one the the 20 Best Contemporary Art Galleries in London.
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